How it Works
We work with you to identify the most valuable technologies, links, and keywords across all your leads’ websites.
At the simplest level, Ravel scrapes target websites for a wide variety of standard and customized points of data.
“Ravel has been a game-changer for us. The team uncovered our wishlist of technologies and keywords across all our 400K accounts in Salesforce. We had no idea this was possible.”
Build out a rich history over time to give additional insights
Ravel extracts data over a wide period of time—so you don’t just get a snapshot of your leads, you get a series of ongoing updates. Which means we can look for specific triggers, like someone adding a competitor’s tool to their website or a buying trigger keyword phrase.
“Understanding potential renewal points of competitors was key. Now, we’re able to reach out to prospects 9 months into their contract so that we can be in the conversation at renewal.”
Understand your customers like never before
Ravel can help you track specific numbers of your own company, without having to sort through your own data to do it, with things like:
Develop a Ravel-eye view of your industry
Ravel gives a previously unknowable view of hyper-specific verticals, tracking changes over time in terms of the competitive landscape, things like:
Lead research is only scratching the surface
Prioritize Outreach
FInd the best sales opportunities
based on the data
Integrations
Priortize your integrations based on technologies used by your current or future customers
Churn Analysis
Identify which software solutions your churned customers adopted
Catered Messaging
Unlock ability to be hyper-segmented in your marketing efforts
M&A Insights
Determine customer overlap with acquisition targets and prioritize the best opportunities
Market Landscape
Understand who is winning (and from whom) and who is losing (and to whom)
