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What’s your ICP? “We don’t need more leads, we need better leads”
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How it Works

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We work with you to identify the most valuable technologies, links, and keywords across all your leads’ websites.

At the simplest level, Ravel scrapes target websites for a wide variety of standard and customized points of data.

How do we know what to look for?

100% based on your needs and your specific industry.

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“Ravel has been a game-changer for us. The team uncovered our wishlist of technologies and keywords across all our 400K accounts in Salesforce. We had no idea this was possible.”

Kent W.
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02

Build out a rich history over time to give additional insights

Ravel extracts data over a wide period of time—so you don’t just get a snapshot of your leads, you get a series of ongoing updates. Which means we can look for specific triggers, like someone adding a competitor’s tool to their website or a buying trigger keyword phrase.

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“Understanding potential renewal points of competitors was key. Now, we’re able to reach out to prospects 9 months into their contract so that we can be in the conversation at renewal.”

Bob U.
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03

Understand your customers like never before

Ravel can help you track specific numbers of your own company, without having to sort through your own data to do it, with things like:

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See where you win business, and from which competitors
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Churn analysis broken out by which competitor replaced you and in which segments
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Determine your Ideal Customer Profile based on hard data
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04

Develop a Ravel-eye view of your industry

Ravel gives a previously unknowable view of hyper-specific verticals, tracking changes over time in terms of the competitive landscape, things like:

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Retention rate by market players, including cohort analysis and retention by tenure
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Mapping market landscape dynamics over time
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An ongoing view of the competitive landscape and your company’s place in it
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Lead research is only scratching the surface

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Prioritize Outreach

FInd the best sales opportunities
based on the data

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Integrations

Priortize your integrations based on technologies used by your current or future customers

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Churn Analysis

Identify which software solutions your churned customers adopted

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Catered Messaging

Unlock ability to be hyper-segmented in your marketing efforts

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M&A Insights

Determine customer overlap with acquisition targets and prioritize the best opportunities

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Market Landscape

Understand who is winning (and from whom) and who is losing (and to whom)

Learn more about our process
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